Longer and Less Frequent for the Win

< img alt src="https://1.gravatar.com/avatar/a8f28b52b38ec3ff042e1d55a15a0cc3?s=66&d=http%3A%2F%2Fcontentmarketinginstitute.com%2Fwp-content%2Fuploads%2F2013%2F02%2FCMI.png&r=pg"height=66 width=66 > By Joe Pulizzi released This Week in Material Marketing: Blogging

Research Study– Longer and Less Frequent for the Win PNR: This Old Marketing with Joe Pulizzi and Robert Rose can be discovered on both iTunes and Stitcher. If you enjoy our show, we would love it if you would rate it or publish a review on iTunes. In this week’s episode This week, Robert ponders the nature of starts. I make a big statement about my future– and the future

of the podcast– while the future of advertising itself is still up in the air. We discuss how LinkedIn is botching its huge original content opportunity, and check out brand-new blogging research study that states longer posts are better. Our rants and raves cover the power of audience and a frustrating post from Mumbrella; then we conclude with a This Old Marketing example on Lloyd’s List.Show information(00:01): A marketing blast from the past:”The Breakfast Club”(00:46 ): Robert muses on this week’s style: Where is your beginning?(06:58 ): Welcome to Episode

207: Taped live

  • on October 29, 2017(Running time:1:09:43)(09:10 ): Content Marketing Master Classes– Our multi-city touris returning for another round of in-depth content marketing training. Starting
  • on November 6, we’ll be making stops in Boston; New York; Washington, DC; Seattle; San Francisco; Chicago; Atlanta; and Austin, Texas. Robert and I would enjoy to see you there, so register today. Material love from our sponsor: Storyblocks(47:55 ) Storyblocks: If you have actually ever required a quick picture, vector, image, or soundtrack, you ought to understand about Storyblocks. Storyblocks is the first and only subscription-based stock media company that provides limitless downloads ofits Member Library

    content for a modest annual fee. Pick from hundreds of thousandsassistance of InstantArticles.(

Sources: Facebook, The Next Web) Tirades and raves(50:32): Robert’s commentary: Both Minutes and Marketing Charts just recently covered among Robert’s favorite conversation topics of late: the

immediate requirement for material

  • marketers to build subscribed audiences. While both posts are informative on their own, taken together they provide data-driven recognition that Robert’s assertions about the lines blurring between media and product business are on the ideal track.(56:21): Joe’s tirade: Australian media and marketing publication Mumbrella has been running a series of posts on the downfall of King Material– a formerly successful content marketing firm that new parent business Isentia just recently made a note of as a $37.8 million financial investment loss, prior to closing its offices